Kapferer, J. The New Strategic Brand Management. london-Philadelphia-New Delhi: Kogan Page, 2012 492 p., ill. 978-0-7494-6515-5.
Kapferer, J. The New Strategic Brand Management. london-Philadelphia-New Delhi: Kogan Page, 2012 492 p., ill. 978-0-7494-6515-5.
Kapferer, J. (2012) The New Strategic Brand Management, london-Philadelphia-New Delhi: Kogan Page 492 p., ill. 978-0-7494-6515-5.
Kapferer, J. (2012). The New Strategic Brand Management. Advanced insights and strategic thinking. london-Philadelphia-New Delhi: Kogan Page, 492 p., ill.
Kapferer J. The New Strategic Brand Management: Advanced insights and strategic thinking. london-Philadelphia-New Delhi: Kogan Page; 2012. p. 492 p., ill. ISBN: 978-0-7494-6515-5.