Belch, G., Belch, M. Introduction to Advertising and Promotion. Boston etc.: IRWIN..., 1995 762 p. il. 0-256-13696-3.
Belch, G., Belch, M. Introduction to Advertising and Promotion. Boston etc.: IRWIN..., 1995 762 p. il. 0-256-13696-3.
Belch, G., Belch, M. (1995) Introduction to Advertising and Promotion, Boston etc.: IRWIN... 762 p. il. 0-256-13696-3.
Belch, G., & Belch, M. (1995). Introduction to Advertising and Promotion. An Integrated Marketing Communications Perspective. Boston etc.: IRWIN..., 762 p. il.
Belch G, Belch M. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston etc.: IRWIN...; 1995. p. 762 p. il. ISBN: 0-256-13696-3.
